Participants told CR that Burst and Quip’s purchasing processes were enjoyable-using words like “easy,” “straightforward,” and “simple”-and that they were excited to receive their new toothbrushes. “We compared the consumers’ experience with popular toothbrush subscription services to see what drives them to subscribe and what motivates them to continue using the toothbrush and the service,” says Dana Keester, a test project leader in CR’s consumer experience and usability research department.įor the most part, users liked the services they were subscribed to. ![]() Finally, the researchers generated an overall usability score, based on participants’ agreement with 10 statements, including “I like to use this toothbrush and subscription service frequently” and “I find the toothbrush and subscription service unnecessarily complex.”
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |